Tuesday, 22 September 2015

BMW & Mercedes-Benz hiring experts to compete with Google

German premium car makers BMW and Mercedes-Benz are hiring software experts in a bid to compete with tech firms including Google and Uber, in the race to develop the first self-driving car. Big Motoring World reviews the move and what it could mean to future car technology.

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Experts in software are suddenly in high demand in the automotive industry, with the battleground for the world’s self-driving car becoming ever more competitive. The main issue for automakers is that cars need lines of code to connect electric car motors to batteries, talk to smartphones or activate brakes when a radar system detects an obstacle ahead. 

The premium features such as autonomous driving and car-sharing will be able to be matched by BMW and Mercedes with new expertise, which would otherwise have not been possible.

Jobs


Companies are also in the process of buying others’ maps and technologies in a way of monopolising the premium automotive industry, which should increase jobs across the globe. In August, German automakers paid Nokia £2.5billion for their maps.

BMW’s workforce increased by more than 6% at the end of June from the same time last year, with plans to further increase before the end of 2015.

Malcolm Earp, chief executive at Magma People, a specialist automotive recruitment company, explained the changing emphasis in the industry to Economic Times India: "What car companies are doing is hiring people generally from outside automotive. Some companies a few years ago didn't have a connected car department. They all have that now.”

Big Motoring World



Big Motoring World is the largest independent seller of used BMWs and Mercedes-Benz in the UK. June’s figures showed the highest ever sales in 20 years of business. Based in London and Kent, Big Motoring World hold over 1000 cars so we are sure to have the perfect car for you.

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